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A passion for entrepreneurship turns the impossible
into the possible.

Pierluigi Christophe Orunesu
Entrepreneur · Art, technology/innovation and specialty food

Wikipedia FrançaisWikipedia English

Biography · Verbier Festival →

In the news · Journal de Morges · 16 October 2026

“Creativity runs in his veins”

Local portrait, page 10 · Text by Maxime Rutschmann · Photo by Thierry Nicolet
Read the article (in French) on journaldemorges.ch →

In the news · L’Avenir · 22 October 2026

The OPRL takes you inside the orchestra through virtual reality

OPRL · LiègeVirtual Hall®

“Orchestre en immersion”, an OPRL project with Cybel’Art and the Virtual Hall® platform: Paul Dukas’s The Sorcerer’s Apprentice, conducted by Lionel Bringuier, filmed in 360° by ten cameras placed among the music stands. From January 2027, ten headsets will take it on tour, starting in hospitals.

Pierluigi Christophe Orunesu facing the orchestra · Text by Jean-Michel Crespin · Photo © OPRL
Read the article (in French) on lavenir.net →

Recording of the Orchestre de la Suisse Romande by Cybel’Art at the Théâtre de Beaulieu in Lausanne in September 2023; holographic presentation at Artgenève in January 2024.

ArtTech · Switzerland

Cybel'Art

Founder and CEO of Cybel’Art, Pierluigi Christophe Orunesu develops experiences that bring artists closer to their audiences. This Swiss company combines volumetric capture, holography, augmented reality and virtual reality to share live performances and explore new ways of delivering cultural experiences.

icologram® records the presence and performances of living artists. Documented projects include Philippe Entremont, captured in 2019, Henri Dès and his augmented reality application launched in 2023, and the Orchestre de la Suisse Romande, recorded at Beaulieu in September 2023 and then presented at Artgenève in 2024. Discover icologram®.

With Virtual Hall®, developed by Cybel’Art with the OSR and presented at Art Genève in 2025, audiences can explore a concert in 360° from several viewpoints. In 2026, the experience was notably presented at the Verbier Festival and made accessible at the Bibliothèque de la Cité de Genève. The Virtual Hall® brand belongs to the Fondation de l’OSR. Explore Virtual Hall®.

icolobook© extends this exploration of sharing culture: certain pages of a printed book open audio, audiovisual or augmented content via the Real Illusions application. The featured catalogue includes Romantic Fantasy on Two Swiss Melodies by Franz Liszt and Seeing Music by Florence Gétreau. Discover icolobook©.

Henri Dès in the icologram® augmented reality app, available on iOS and Android since 2023.

The fusion of worlds physical and digital. 

Bringing music to life in new ways, without replacing encounters with artists: this is the guiding thread of Cybel’Art’s projects. The icologram® preserves real performances, Virtual Hall® provides access to the heart of the orchestra and icolobook© connects the printed book to augmented content.

In 2026, these experiences find new meeting places: at the Verbier Festival, in libraries and at Geneva University Hospitals, where Virtual Hall offers a cultural interlude during dialysis sessions.

25+

years of entrepreneurship

3

formats: icologram®, Virtual Hall® and icolobook©

2026

new uses at festivals, in libraries and in hospitals

Cybel’Art × Apple 50

Steve Wozniak

On 1^st April 2026, Apple’s 50th anniversary, Steve Wozniak, co-founder of Apple, was the guest of honour at a private evening organised at Millennium in Crissier by Yann Guyonvarc’h, president of Groupe Millennium: a keynote, gala dinner and conversations.

Pierluigi Christophe Orunesu personally presented him with a gift designed and produced by Cybel’Art: an augmented reality plaque bringing together a 3D-printed replica of the Apple I, the original technical schematic of its circuit board, archive photographs of Steve Wozniak and Steve Jobs, and an experience to explore in the Real Illusions app, featuring an exclusive interview about the ‘Pomme One’ replica.

Launched in Lausanne in 2014, the Pomme One project brought together 33 contributors to recreate a working Apple I for Apple’s 40th anniversary in 2016.

“Steve Wozniak loved this gift, fascinated by the fusion of the physical object and the digital augmented reality experience.”

Cybel’Art × Apple 50

Discover the Cybel’Art × Apple 50 project →Watch the augmented reality demonstration →Le Temps, 2 April 2026: “Steve Wozniak raconte Apple” →

Pierluigi Christophe Orunesu, Steve Wozniak and Janet Wozniak with Cybel’Art’s augmented reality plaque · Millennium, Crissier, 1^st April 2026

© Pierluigi & Friends · 50th Apple anniversary dinner · Millennium (Crissier), Switzerland · 1st of April 2026

Italian–Swiss supply chain

Eurolactis

Founder of the Eurolactis group and CEO of Eurolactis Italia, Pierluigi Christophe Orunesu is working to develop an Italian–Swiss donkey milk supply chain. His work combines farming and milk collection partnerships in Italy, milk processing and distribution to individuals and professionals.

Established between 2007 and 2008, the project connects a traditional raw material with processing methods and new uses in food and cosmetics. This entrepreneurial venture is built on cooperation with farmers and adding value to their production.

Onalat® Powder is now at the centre of Eurolactis’s offering: freeze-dried donkey milk, available in 100 g sachets for individual consumers and in bulk for professionals. Freeze-drying makes it possible to offer the milk in a form suitable for storage and various food or cosmetic uses.

UHT liquid milk in Tetra Pak packaging belongs to an earlier stage of the company’s development; it is no longer part of the current offering. Specific nutritional uses, particularly for infants or in cases of allergy, require advice from a healthcare professional.

Eurolactis’s journey has been documented by the business and specialist press, including Bilan, Corriere della Sera and DairyReporter. It includes collaborations on donkey milk products, including the chocolate developed with Morges-based confectioner Gérard Fornerod in 2016.

On 18 November 2020, Pierluigi Christophe Orunesu appeared before the Italian Senate’s Agriculture Committee as CEO of Eurolactis, as part of its work on developing the Italian donkey milk supply chain. Watch the hearing at the Italian Senate.

Outstanding achievements

2026

Immersive orchestra in Liège. Recording of L’Apprenti sorcier with the Orchestre Philharmonique Royal de Liège and Cybel’Art for “Orchestre en immersion”, on the Virtual Hall® platform. The project offers a chance to discover the orchestra from several positions among the musicians.
L’Avenir · October 2026

Virtual Hall® at HUG. Virtual Hall® is being used at Geneva University Hospitals: patients undergoing dialysis can immerse themselves in an OSR concert. A new form of cultural engagement and access to music during treatment.
Le Temps · October 2026

Bachata Geneva Festival · IColo360. Recording of the Bachata Geneva Festival at Palexpo, from 8 to 12 October, announced as being produced by Cybel’Art using synchronised 360° cameras. An extension of immersive work into dance and movement cultures.
Cybel’Art · October 2026 recording

Virtual Hall® in the library. Since 26 September, two Virtual Hall® headsets have been available free of charge at the Bibliothèque de la Cité in Geneva. The project developed by Cybel’Art with the OSR is thus opening up the immersive orchestral experience to new audiences.
Orchestre de la Suisse Romande

Virtual Hall® at the Verbier Festival. Public presentation of a virtual reality experience at the Verbier Festival with Cybel’Art and Virtual Hall®, centred on Beethoven’s Symphony No. 7 performed by the Verbier Festival Chamber Orchestra.
Le Nouvelliste · July 2026

icolobook© · the augmented book. Leading the icolobook© initiative, which connects printed books with audio, audiovisual or augmented content. The featured catalogue includes Liszt’s Romantic Fantasy on Two Swiss Melodies and Voir la musique by Florence Gétreau.
icolobook© · initiative and Liszt edition

2025

Virtual Hall® on Meta Quest. Launch of the Virtual Hall® app on Meta Quest. Developed by Cybel’Art in collaboration with the OSR, it offers 360° exploration of live concerts, with several viewpoints at the heart of the orchestra.
Meta Quest · released on 3 April 2025

Preview of Virtual Hall® at Art Genève. Presentation of Virtual Hall® with the OSR at Art Genève, from 30 January to 2 February. Visitors discover Beethoven’s Symphony No. 3 and Rossini’s William Tell Overture from six 360° viewpoints.
Virtual Hall · Art Genève 2025

2024

The OSR in a holographic presentation at Artgenève. A presentation at Artgenève of the Orchestre de la Suisse Romande concert recorded at Beaulieu. Cybel’Art develops the projection technology presented as holographic, exploring a new way to share musical performances.
RTS · January 2024

2023

Henri Dès in augmented reality. Launch of the first Henri Dès track in the icologram® app for iOS and Android. Volumetric capture of the artist allows audiences to experience his performance in augmented reality on a phone or tablet.
Le Parisien · December 2023

Recording of the Orchestre de la Suisse Romande. Recording of the OSR at the Théâtre de Beaulieu in Lausanne in September, as part of its collaboration with Cybel’Art. This recording lays the groundwork for the holographic presentation shown to the public at Artgenève in January 2024.
OSR · icologram project

2020

Hearing at the Italian Senate. Hearing on 18 November before the Italian Senate’s Agriculture Committee, as CEO of Eurolactis, as part of its work on enhancing the Italian donkey milk supply chain.
Senate of the Italian Republic

Interviewee in the film Audrey. Personal account in Helena Coan’s feature documentary about Audrey Hepburn (Audrey Hepburn : Douleur et Gloire), produced by Salon Pictures and distributed internationally by Universal Pictures.
IMDb

2019

Philippe Entremont · icologram®. At the initiative of Pierluigi Christophe Orunesu, Cybel’Art carries out three days of recording with pianist Philippe Entremont in La Chaux-de-Fonds. The icologram® project records a living artist’s performance for transmission and digital reproduction.
SWI swissinfo · November 2019

Since 2017

Digital Head for Association Harmonia Helvetica

2016

Donkey milk chocolate · Eurolactis. Collaboration between Eurolactis and Morges-based confectioner Gérard Fornerod on a donkey milk chocolate. A creation that brings together the supply chain developed by Eurolactis and the artisanal expertise of the Swiss chocolate maker.
24 heures · November 2016

Since 2010

Involvement in Lions Club Jura-Léman; presidency in 2023

2009 - 2013

Board member of Newcos SA

2008 - 2010

Business Development & Innovation for the Fondation de l'Orchestre de Chambre de Genève

2007 - 2010

Member of the regional committee of the Red Cross, Vaud branch

2003 - 2010

Founder of Cybel Seminars SA 

2002 - 2012

Partner, Marketing & Sales, infonumbers Sàrl

As an Entrepreneur based in Morges, I develop projects that bring together artistic creation, technology and the development of natural resources. Today, my work spans Cybel’Art, icologram®, Virtual Hall®, icolobook© and Eurolactis.

Growing up at La Paisible, Audrey Hepburn’s Swiss home, had a profound impact on my childhood. My parents, originally from Sardinia, worked there, and the house was also our home. There, I discovered a simplicity, a care for others and a closeness to art that continue to inspire me.

My childhood at La Paisible with Audrey Hepburn — archives in Italian (2013)
Post from my personal blog published on 24 January 2013.

For Audrey, La Paisible was a refuge away from the spotlight and her commitments to UNICEF. In my memories, family meals, produce from the garden tended by my father and pasta with fresh basil hold as important a place as encounters with artists.

This setting instilled in me an appreciation for authenticity and human presence. These values remain essential to my approach to entrepreneurship and the cultural experiences I develop.

Film · Universal Pictures

Audrey

Pierluigi Christophe Orunesu is among the interviewees in Audrey (2020), the feature documentary about Audrey Hepburn directed by British filmmaker Helena Coan. Produced in London by Salon Pictures, the producers of McQueen, the film is distributed internationally by Universal Pictures, whose Universal Documentaries channel hosts the official trailer.

Made with the participation of Sean Hepburn Ferrer, the actress’s eldest son and Pierluigi’s godfather, and Emma Ferrer, her granddaughter, the film combines archive footage, recordings of Audrey’s voice and ballets choreographed by Wayne McGregor to tell the story of the wartime child, Hollywood icon and UNICEF ambassador.

Alongside Peter Bogdanovich, Richard Dreyfuss, Clare Waight Keller and John Loring, Pierluigi shares an intimate account: that of a child who grew up at La Paisible, Audrey Hepburn’s home in Tolochenaz, where his parents worked.

“A fundamentally well-curated packaging of archive and original material, punctuated with insightful interviews with friends, family members and appreciative collaborators and admirers.”

The Hollywood Reporter · 17 December 2020

Director

Helena Coan

Production

Salon Pictures (London)

International distribution

Universal Pictures

Music

Alex Somers

Choreography

Wayne McGregor

Running time

100 minutes

Release

DVD, Blu-ray and video on demand, December 2020; Netflix, January 2021

His memories of La Paisible had already been recorded for Japanese television: for BS-TBS in 2010, then for NHK BS Premium in Audrey Forever, presented by Nao Matsushita, in 2013.

Pierluigi Christophe Orunesu’s credit on IMDb →The Hollywood Reporter: film review →Deadline: Universal acquires international rights (2019) →The film on Wikipedia →

French film poster · Audrey Hepburn : Douleur et Gloire, Salon Pictures, 2020

Trailer © Salon Pictures · Universal Pictures Home Entertainment, 21 October 2020 · Filming photos © Pierluigi Christophe Orunesu, Morges, 25 June 2019 · Family archives

At Eurolactis, I work to enhance the value of a traditional supply chain. With Cybel’Art, I explore the possibilities of recording and immersive experiences to share music and preserve performances by living artists. Virtual Hall® and icolobook© extend this commitment to opening up new ways to access culture.

La Paisible remains a source of inspiration. My ambition is to develop useful projects, rooted in encounters and able to connect creativity, innovation and the passing on of knowledge.

Explore my journey further: Wikipedia in French · Wikipedia in English · Press articles and interviews.

An entrepreneur for over 25 years, I develop projects with an international scope. Music, immersive technologies and the donkey milk supply chain are the main areas of my work. Would you like to explore a cultural experience, an augmented publishing project or a collaboration? I would be delighted to hear from you.

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